The Importance of eCommerce Websites to the Modern Economy

There has been a surge in the number of eCommerce websites popping up over the past few years, and with good reason. Internet shopping has not only become more popular, it’s also much safer and more secure than it was years ago, when many people were still wary about giving their credit card details out online. Today, we choose to pay using our smart phones, with a growing number of people using services such as Apple Pay. According to asource, customers using Apple Pay were 92% more likely to complete their transaction.

More and more people are realising how convenient it is to shop online, particularly when they’re looking for goods and services that aren’t easy to find in their local area. This is especially true for people living in rural areas who may find it difficult to travel to the city on a regular basis.

People are also now more informed, giving them control over the buying decision. With the large adoption of eCommerce, consumers have all the information at their fingertips. Consumers dictate how they want to be marketed to and they can now decide where they want to buy from without just looking to the local shopping centre. 51% of Australian for example, research products online before making an actual purchase.

Online Shopping is Growing in Popularity Daily

Online shopping is a thriving market. Retail e-commerce sales worldwide are forecast to nearly double between 2016 and 2020. During an April 2017 survey, 40 percent of internet users in the United States stated that they purchased items online at several times per month, and 20 percent said they bought items or services online on a weekly basis. Not only the volume of online sales shows optimistic figures and projections, but also web and mobile-influenced offline sales are forecast to increase in the coming years. Internet-savvy buyers are determined to spend time researching products online and reading online reviews in order to get the best deal possible. At times they do their research online and end up buying offline. Around 42 percent of U.S. consumers had searched and purchased products or services online, while 14 percent prefer searching online and buying in store.

Shopping Cart Software Makes eCommerce Sites Simple to Use

eCommerce websites these days are built using sophisticated shopping cart software that make it easy for potential customers to navigate through and make purchases from. It is also much easier for business owners to update their own sites and even manage product inventory for both their online and physical store in the one place.

Most websites that offer products or services for sale need to be regularly updated to keep track of current prices, stock quantities and new product lines, so ease of use is incredibly important for the site owner

There are many platforms you can consider when taking your products and services online such as existing marketplaces eBay or Etsy.

However, you may want to consider a more tailored and custom website that’s unique to your business. This option is more beneficial, especially when creating a customer-centric website. This allows you to specifically meet your buyer persona’s needs and eliminate any pain points they may be facing along the way.

There are many options available. Finding a technology partner that can provide you with and all the many pieces of technology for your website is crucial to the success of your eCommerce  business.

Caribbean eCommerce Solutions is a Business Technology firm that fully understands the many challenges faced by the regional entrepreneur.  They are capable of providing you with a wide range of products and services.

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